Comments for Blue Ribbon Digital http://blueribbondigital.com/blog Keeping track of the changing online media space Wed, 27 Aug 2008 23:47:07 +0000 http://wordpress.org/?v=2.2 Comment on Behavioral Marketing - Just Do It by Travis Unwin http://blueribbondigital.com/blog/2008/01/08/behavioral-marketing-just-do-it/#comment-77 Travis Unwin Tue, 08 Jan 2008 17:08:31 +0000 http://blueribbondigital.com/blog/2008/01/08/behavioral-marketing-just-do-it/#comment-77 And here's the other bottom line: behaviorally targeted ads are more accepted by consumers. Yes, this horrid Big Brother technology can actually improve the advertising experience. When I see ads for products I'm actually in the market for, they look a lot less like ads to me. People are finding that out. And here’s the other bottom line: behaviorally targeted ads are more accepted by consumers. Yes, this horrid Big Brother technology can actually improve the advertising experience. When I see ads for products I’m actually in the market for, they look a lot less like ads to me. People are finding that out.

]]> Comment on ‘Traditional’ Online Advertising Still Hot by Travis Unwin http://blueribbondigital.com/blog/2008/01/06/traditional-online-advertising-still-hot/#comment-76 Travis Unwin Tue, 08 Jan 2008 16:49:23 +0000 http://blueribbondigital.com/blog/2008/01/06/traditional-online-advertising-still-hot/#comment-76 Well said, Katie. When people think of "the banner", I'm betting they tend to think of either a static file or the terribly annoying rapid flashing banner they can't seem to escape. But those days are different. Banners now are -- assuming they were trafficked in such a way -- highly targeted, relevant to my browsing session and are very rich methods of gaining information about a brand without having to click away from my current session. Our job is to show those capabilities to everyone! Well said, Katie. When people think of “the banner”, I’m betting they tend to think of either a static file or the terribly annoying rapid flashing banner they can’t seem to escape. But those days are different. Banners now are — assuming they were trafficked in such a way — highly targeted, relevant to my browsing session and are very rich methods of gaining information about a brand without having to click away from my current session.

Our job is to show those capabilities to everyone!

]]> Comment on OpenSocial by Blue Ribbon Digital » Blog Archive http://blueribbondigital.com/blog/2007/11/02/opensocial/#comment-14 Blue Ribbon Digital » Blog Archive Mon, 05 Nov 2007 23:23:10 +0000 http://blueribbondigital.com/blog/2007/11/02/opensocial/#comment-14 [...] Keeping track of the changing online media space « OpenSocial [...] […] Keeping track of the changing online media space « OpenSocial […]

]]> Comment on Search Engine Marketing: Is the Party Over? by Blue Ribbon Digital http://blueribbondigital.com/blog/2007/05/31/search-engine-marketing-is-the-party-over/#comment-4 Blue Ribbon Digital Thu, 31 May 2007 22:19:42 +0000 http://blueribbondigital.com/blog/2007/05/31/search-engine-marketing-is-the-party-over/#comment-4 test 2 test 2

]]> Comment on Search Engine Marketing: Is the Party Over? by Blue Ribbon Digital http://blueribbondigital.com/blog/2007/05/31/search-engine-marketing-is-the-party-over/#comment-3 Blue Ribbon Digital Thu, 31 May 2007 22:19:27 +0000 http://blueribbondigital.com/blog/2007/05/31/search-engine-marketing-is-the-party-over/#comment-3 test test

]]>